ETA REVIEWS: 7 Tips for Building Your Sphere of Influence in Real Estate
“ARTICLE QUOTE” -
“If you’re a real estate agent who hates building your sphere of influence, you’re not alone. A Harvard study showed that networking actually made people feel dirty—physically dirty! But the 2021 NAR Member survey found that Realtors get 19% of their business through referrals from their sphere.
Does this mean top agents just suck it up and feel dirty to get ahead? Are they all extroverts who love to schmooze? Of course not. They just learned smarter ways to build their sphere. To get you started, we put together this list of seven creative ways to build your sphere of influence in real estate.”
SOURCE - Emile L’Eplattenier’s article 7 Tips for Building Your Sphere of Influence in Real Estate
Article Highlights
One of the most important aspects of being a successful real estate agent is building your Sphere of Influence. What does your circle look like? The barista that you visit every Wednesday, is he part of your circle? What about the cashier at your local gas station? The elderly couple who always walk their dog through your neighborhood, are they part of your circle?
Your Sphere of Influence can include more than just family, people that you work with, party with, and have mutual friends with. In this article, we will discuss some tips and tricks to get your circle where it needs to be to help you succeed.
What do we think?
“Write a Great Pitch Email for Your List”
With the exponential growth of the internet, it has become so easy to be lost in the noise. As a new licencee, it can be even harder to be louder than the noise. A genuine email to those in your sphere will help get you through the first door, which is to introduce yourself as an accessible, available, accountable, and actionable agent in the neighborhood. Be sure to be persuasive and include a call to action in your email pitch!
Not an Extrovert? Science Says to Focus on Learning, Not Selling
Very few people are actually “People Persons.” Believe it or not, this is very true for agents! You can still be introverted and have a desire to help others find their dream home. If you focus more on learning something than proving something, you’re already one step closer in the right direction!
Center Your Mission, Vision, and Values
Not all networking is good networking, which is why it is so important to sell yourself as more than just “The Contract Closer.” Do you work with first time home buyers more? Do you specialize in VA loans? Once you have centered your Mission, Vision, and Values beyond the commission check, it becomes easier for others to want to work with you. Be clear with what you bring to the table.
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